Adidas ClimaCool-Seduction Introduced by Katy Perry
The German manufacturer of sports equipment, Adidas launched a new product is “We All Run“. Adidas shoe series has a new technology that is claimed to make the legs stay comfortable and cool, and free of sweat.
“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” said Mikal Peveto, director of running for Adidas America. “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”
Ventilation channels reminiscent of wind tunnels across the shoe’s outsole and midsole evaporate sweat and provide maximum ventilation from all sides. The minimal upper construction – a design inspired by nature – traces air circulation lines around the foot, resulting in organic shapes that look as if they have been created by the wind.
And then, The ClimaCool design helps reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts.
Adidas introduced a new product by featuring famous singer Katy Perry, famous soccer star David Beckham and Lionel Messi one ad frame. When else can see the beautiful singer Katy Perry appeared one frame with football players like David Beckham and Lionel Messi? Well, the last ad campaign, Adidas, entitled “We All Run“, Katy Perry contributed to the promo advertising the latest product Adidas, Adidas – ClimaCool Seduction is the primacy of the campaign.
Katy Perry’s ad looks very sporty wearing a brightly colored sports shirt while jogging on the streets of Los Angeles. Beckham looks stunning wearing a blue Adidas running jacket and shoes while Messi casual jacket with a combination of gray running red with a blend of new Adidas shoes are red.
And this is the video-ads adidas ClimaCool-Seduction “We Run All”:
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